PhinPhin

Vietnamese Coffee, reintroduced.

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Project Overview

01

Year

2021

Role

✶ Brand Identity

✶ Illustration

✶ Packaging

✶ Social Media

The Project

PhinPhin is an independent coffee roaster bringing Vietnamese coffee culture to the UK – translating everyday rituals, bold flavours, and origin stories into a modern brand system.

The identity is designed to be authentic, expressive, and scalable across digital and physical touchpoints.

Identity System

02

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Every element aligns with PhinPhin's authentic identity, providing a cohesive experience.

Applications

03

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Bringing the brand to life across packaging, campaigns, and everyday moments.

Selected Works

Fintech Design SystemDesign System

Fintech Brand SystemBranding

Pet Adoption AppProduct Design

Hand-tracking AppVibe Coding

Service Booking AppVibe Coding

Wedding RSVPWebsite Development

© Mai Linh Design 2026
Made with love ♡ and good music ♬